Web Design & Development · WordPress · Multilingual · UAE
A bilingual professional translation services website for the UAE market — built in English with a fully integrated Arabic RTL version.
Ahmad needed a conversion-focused digital presence for Shoreline Translation, a professional language services business operating in Dubai and the wider UAE. The site targets corporate clients, law firms, medical institutions, and individual customers requiring certified translation — a category where trust and professional presentation are the primary conversion drivers.
Built on WordPress with Elementor Pro, the site covers a comprehensive range of translation and interpretation services, with a custom client flow and a fully functional Arabic version served to bilingual UAE audiences.
What Was Built
Dedicated service pages covering Legal, Medical, Financial, Technical, Immigration, Notarized, Transcription, Voice-Over, Localization, and Interpretation services. A custom Quote Request flow for lead generation, a Client Portal login for returning clients, and a Blog section for content authority. The site was designed to qualify leads at the page level — communicating service scope, industry expertise, and process transparency before a visitor reaches the contact form.
Arabic & RTL Integration
A full Arabic version was integrated using a Google Translate plugin, extended with custom CSS overrides to correct RTL-specific layout issues across flex directions, text alignment, icon mirroring, and navigation order. The result is an Arabic experience that feels natively designed rather than auto-reversed — critical for retaining Arabic-speaking visitors who would immediately recognise a poorly implemented RTL layout.
Key Challenges Solved
Legal and medical translation buyers vet providers carefully — the information architecture was built to front-load credibility signals and service specificity before routing visitors to conversion points. RTL layout implementation on Elementor required targeted overrides beyond what the plugin handled automatically, ensuring visual consistency across both language versions without maintaining two separate builds.
Stack
WordPress · Elementor Pro · Google Translate Plugin · RTL Custom CSS · Google Tag Manager · WP Rocket