Web Design & Development · WordPress · WooCommerce · Health Products · Pakistan
A second health tea e-commerce store for the Pakistani market — a distinct brand presenting the same clinical credibility through a different identity.
Dr. Farwa’s second store, Fragia.pk, operates as an independent brand alongside Dietarysum — serving the same Pakistani health consumer market with its own product range, visual identity, and brand positioning. Both stores sell slimming and PCOS tea products, but each needed to stand alone as a credible, recognisable brand rather than appearing as duplicates of the same business.
Built on WordPress with WooCommerce and Elementor Pro, Fragia.pk was given its own distinct design direction and content strategy while maintaining the same product credibility standards established across the brand portfolio.
What Was Built
A complete WooCommerce store for the Fragia product range with its own brand identity, product pages, and purchase flow. Ingredient and benefit content structured for the Pakistani health consumer audience. Trust and credibility signals adapted to the Fragia brand voice — distinct from Dietarysum while drawing on the same underlying professional credibility. Local payment and delivery configuration for the Pakistan market.
Key Challenges Solved
Creating genuine brand differentiation between two stores selling similar products for the same client required deliberate decisions at every design and content level — logo treatment, colour language, typography, tone of voice, and product page structure all needed to diverge meaningfully. A shared template approach would have made both brands look like side projects rather than independent businesses. Fragia.pk was built as if it were a standalone brand with no awareness of Dietarysum’s existence — the benchmark for achieving real differentiation.
Stack
WordPress · WooCommerce · Elementor Pro · Local Payment Integration · WP Rocket