Web Design & Development · WordPress · WooCommerce · B2B Wholesale
A B2B wholesale linen store on WordPress built for commercial buyers — serving hotels, hospitals, and restaurants across the United States.
Jack needed a professional wholesale e-commerce store for Bulk Linen Supply, targeting commercial buyers in the US hospitality, healthcare, and food service industries. The store sells bedsheets, cushions, towels, and commercial textile products across multiple brands and quality tiers — all available for bulk purchase with business account infrastructure built into the buying flow.
Built on WordPress with WooCommerce and Elementor Pro, the store was designed to handle a large multi-brand catalogue across several industry verticals while maintaining a clean, authoritative storefront that converts procurement managers making large purchasing decisions.
What Was Built
Industry-segmented catalogue pages for Hotel, Health Care, Medical Supplies, and Restaurant buyers. Shop-by-brand navigation supporting multi-brand product discovery. A bulk Quote Request page, Credit Card Authorization Form, and Credit Application Form supporting wholesale account management. Best Sellers collection for high-conversion product surfacing, and full blog and contact infrastructure.
Key Challenges Solved
Organising a large multi-brand, multi-industry product catalogue without creating navigation overwhelm required a strict category hierarchy separating buyer types cleanly. Wholesale buyers expect account-based purchasing infrastructure — credit application and authorization forms were built outside the standard WooCommerce checkout flow to support business account setup. Shipping threshold messaging was prominently surfaced to drive orders above the minimum and maximise average order value.
Stack
WordPress · WooCommerce · Elementor Pro · Custom Quote Forms · B2B Account Flows