Web Design & Development · WordPress · EdTech · eCommerce Training · Dubai
A business and training website for a Dubai-based Amazon FBA and eCommerce education company — built around Zohaib Imran’s personal authority as an industry expert.
Zohaib Imran needed a professional web presence for ZIB International, his EdTech business offering Amazon FBA and eCommerce training courses in Dubai. The business covers Amazon Private Label, Wholesale, Kindle, and Micro Private Label courses, alongside a student marketplace, a storage facility (Shipus), and a network of industry expert mentors — with Zohaib’s personal brand as the authority underpinning all of it.
Built on WordPress with Elementor Pro, the site was designed to convert prospective students who are evaluating whether the training investment is worth it — a decision driven almost entirely by trust in the instructor’s credibility and the outcomes delivered to past students.
What Was Built
A full EdTech business website presenting course offerings with pricing, an instructor credibility and personal story section, student success metrics and testimonials, and enrolment CTAs. Service pages for the marketplace and Shipus storage facility extending the business ecosystem beyond courses. A community and social media integration section reinforcing ZIB International’s positioning as one of Pakistan and the UAE’s leading eCommerce training platforms.
Key Challenges Solved
EdTech businesses sell outcomes, not features — prospective students are asking whether this course will change their financial situation, not whether the curriculum is comprehensive. Student testimonials, success rates, and Zohaib’s personal journey from learner to mentor were built as the primary conversion architecture, not secondary social proof. Presenting multiple revenue streams — courses, marketplace, storage — within one coherent site required a navigation structure that kept the core course offering prominent without burying the supporting services.
Stack
WordPress · Elementor Pro · LMS-Ready Architecture · WP Rocket · Lead Gen Forms